Question 1

What is the investment required?

Accepted Answer

A standard Mugberry outlet typically requires an overall investment of approximately ₹10 Lakhs, depending on the location, outlet size, and setup requirements. This includes interiors, equipment, branding, and initial training.

Question 2

What is the franchise fee and agreement period?

Accepted Answer

Mugberry requires a one-time Franchise Fee payable during onboarding. This fee grants you the right to operate a Mugberry outlet under our brand and includes onboarding support, initial training, and access to our proprietary operating systems. The standard Franchise Agreement is valid for 5 years. Upon renewal, no additional franchise fee is payable. Franchise partners are only required to pay a nominal administrative charge for the execution and renewal of the Franchise Agreement, as per the prevailing company policy.

Question 3

What is the minimum space required?

Accepted Answer

Mugberry outlets can be established in spaces ranging from 100 sq. ft. to 350 sq. ft. 100 sq. ft. is ideal for a takeaway/counter-only outlet. Seating is recommended for outlets above 100 sq. ft., depending on the available floor space and layout. Our design team will create the most efficient layout to maximize customer experience and operational efficiency.

Question 4

How long does it take to open a Mugberry outlet?

Accepted Answer

Most Mugberry outlets are operational within 30–35 days from the date of signing the Franchise Agreement and finalizing the location, subject to site readiness and statutory approvals.

Question 5

Do I need prior food & beverage experience?

Accepted Answer

No. Prior experience is not required. We provide comprehensive training covering recipes, operations, customer service, hygiene standards, billing systems, inventory management, and outlet operations.

Question 6

What is the FOCO model?

Accepted Answer

FOCO stands for Franchise Owned, Company Operated. The franchise partner owns 100% of the outlet and makes the investment, while Mugberry professionally manages the complete day-to-day operations, including staffing, procurement, quality control, inventory management, customer service, marketing support, and business operations. This allows franchise partners to enjoy business ownership without the burden of managing daily operations.

Question 7

Who owns the outlet?

Accepted Answer

The franchise partner owns 100% of the outlet. Mugberry does not own any equity or share in the business. The company operates the outlet on behalf of the franchise owner and charges a management fee for managing the business. This is not a profit-sharing model. After deducting outlet operating expenses and the management fee, the remaining profit belongs entirely to the franchise owner.

Question 8

How involved do I need to be after the outlet opens?

Accepted Answer

As the outlet owner, your primary role is that of an investor and business owner rather than an operator. Mugberry manages the complete day-to-day operations, while you enjoy complete business transparency through live CCTV access, billing/POS access, daily sales reports, monthly financial statements, and the ability to visit and audit your outlet during business hours.

Question 9

When will I receive my monthly profit?

Accepted Answer

The outlet's accounts are finalized every month. After deducting operational expenses and the management fee, the net profit is transferred to the franchise owner. Monthly financial statements and profit settlements are processed on or before the 10th of every month.

Question 10

Is there any royalty fee?

Accepted Answer

No. Mugberry does not charge any separate royalty fee. Instead, the company charges a transparent management fee of 12% on total monthly sales revenue, applicable only once monthly sales exceed ₹2.5 Lakhs. If monthly sales are ₹2.5 Lakhs or below (including due to unavoidable circumstances), no management fee is charged. After deducting outlet operating expenses and the management fee, 100% of the remaining profit belongs to the franchise owner.

Question 11

How are raw material prices managed?

Accepted Answer

Mugberry procures most raw materials directly from manufacturers and approved vendors to ensure consistent quality, competitive pricing, and uninterrupted supply. All procurement is carried out at market-competitive prices with complete transparency. Franchise partners have visibility into raw material pricing and can be confident that there are no hidden mark-ups or undisclosed margins. Our business model is based on increasing the revenue and profitability of every outlet—not on earning from inflated raw material prices.

Question 12

What support does Mugberry provide?

Accepted Answer

Mugberry provides complete end-to-end support, including: site evaluation and location guidance, outlet layout and interior design, branding and equipment procurement, staff recruitment and training, standard operating procedures (SOPs), marketing and launch support, day-to-day operational management, quality audits, business performance monitoring, and ongoing technical and operational support.

Question 13

Will I receive an exclusive territory for my outlet?

Accepted Answer

Mugberry follows a scientific location planning approach rather than a fixed-distance territory model. Each proposed outlet is evaluated individually based on customer demographics, population density, footfall potential, catchment area, traffic flow, type of location, and existing and future business potential. Every proposed location is independently evaluated and approved by Mugberry's expansion team to ensure sustainable business growth.

Question 14

What products does Mugberry offer?

Accepted Answer

Mugberry offers a wide range of premium beverages and quick bites, including fresh fruit juices, thick shakes, protein shakes, smoothies, boba drinks, falooda, Italian soda, mojitos, fruit coolers, coffee & cold coffee, French fries, loaded fries, potato wedges, waffles, pancakes, grilled sandwiches, and other quick bites and seasonal specialties.

Question 15

What are the outlet operating hours?

Accepted Answer

Most Mugberry outlets operate for approximately 12 hours per day. Operating hours are finalized based on the location, customer traffic, and local market demand to maximize business performance.

Question 16

What is the expected Return on Investment (ROI)?

Accepted Answer

Although returns vary depending on location, sales performance, and operational factors, a well-performing Mugberry outlet typically achieves an expected Return on Investment (ROI) within 10–12 months.

Question 17

Can I own more than one Mugberry outlet?

Accepted Answer

Yes. Franchise partners may own multiple Mugberry outlets. To ensure the successful stabilization of the first outlet, a minimum cooling-off period of three (3) months from the outlet's opening date is required before applying for an additional outlet. Approval of subsequent outlets is based on operational performance, compliance with brand standards, and business potential.

Question 18

What makes Mugberry different from other beverage brands?

Accepted Answer

Mugberry combines premium branding with a professionally managed FOCO model to provide a truly hassle-free business ownership experience. Our key differentiators include fresh beverages prepared using natural fruits, signature recipes developed by Mugberry, company-managed day-to-day operations, professional staff recruitment and training, end-to-end operational and marketing support, complete transparency through CCTV and POS access, market-competitive raw material procurement, 100% outlet ownership with no company equity, and a management-based operating model that aligns Mugberry's success with the success of every franchise outlet.

Question 19

How do I apply for a Mugberry franchise?

Accepted Answer

Simply submit your enquiry through our website or contact our franchise team. Our franchise process is simple: Franchise Enquiry → Discovery Call → Franchise Agreement → Location Finalization → Outlet Design & Setup → Training & Pre-Opening → Grand Launch. Our team will guide you through every stage, ensuring a smooth and professional journey from enquiry to the successful launch of your Mugberry outlet.

Question 20

Is bank loan support available for the franchise?

Accepted Answer

Yes. Mugberry offers Mudra Loan support under the Pradhan Mantri MUDRA Yojana, guiding you from application to approval. Eligible applicants (CIBIL score 700+, no major loan default or settlement) can avail up to 90% of the setup cost as a loan, with women applicants eligible for an additional 4% subsidy as per the government scheme. Your contribution typically covers the franchise fee, property leasing amount, and a minimum of 10% of the setup cost.

Question 21

How are payments structured during setup?

Accepted Answer

Payments are simple, direct, and transparent. The one-time franchise fee is paid directly to Mugberry’s corporate bank account. Outlet setup costs (interiors, equipment, furniture, signage) are paid directly to approved vendors, guided stage-by-stage by our project engineer as per progress. You have complete visibility into what is being paid, to whom, and why at every step.

Question 22

Who owns and manages the Mugberry brand?

Accepted Answer

The Mugberry brand is owned and managed by IBWIS Consultancy Services Pvt. Ltd., led by Managing Director Anoop Jacob. All franchise fees are paid directly to the company’s corporate bank account, ensuring a transparent, secure, and trusted partnership.

Your Business. Our Brand.

The FOCO Model

You Provide

Manages

Our Growth Plan

Our Journey

100 Outlets Pan India by Dec 2027

Franchisor Support

Growing Beverage Industry

Premium Food & Drink Concept

Strong Brand Identity

Complete Franchise Support

Proven Operational Systems

Easy-to-Manage Model

Consistent Customer Experience

Exclusive Territory Rights

Who Is This Franchise Ideal For?

Working Professionals

NRIs Returning Home

Business Owners

Retail Investors

First-Time Entrepreneurs

Families

How It Works

Franchise Enquiry

Discovery Call

Franchise Agreement

Location Finalization

Outlet Design & Setup

Training & Pre-Opening

Grand Launch

Franchise Enquiry

Discovery Call

Franchise Agreement

Location Finalization

Outlet Design & Setup

Training & Pre-Opening

Grand Launch

Multiple Formats. One Strong Brand.

Compact

Standard

Large

Start Your Mugberry Journey

Mudra Loan Support

Eligibility Criteria

Loan Benefits

Your Contribution

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Enquiry Submitted!

Frequently Asked Questions

Your Business.
Our Brand.